Dr. Hooves

Via: My Little Pony G4 Merchandise, from We Love Fine. 

I don't usually post merchandise but so cute! Squee! It seems Dr. Hooves is his official name, I really hope we see him as a brushable.

Poseable Rainbow Dash and Twilight Sparkle

Via: Teresat on the Arena, found on Taobao.

To match the Applejack spotted earlier.

Sparkly Transparent Rainbow Dash

Via: ShinePaw at the Arena - found on Taobao.

Plushies

Via: Catlien on the Arena.

Rumor has it they will be Target exclusives and should start popping up July 29th.

Poseable Applejack

Via: ShinePaw on the Arena - found on Taobao.

Applejack with glitter, geometric shine in her eyes, poseable limbs and a 3d - ish symbol.

Regular non-Glimmer Wing Ploomette

Via: Teresat on the Arena. Found on Taobao.

I love this Ploomette!

Translucent Sparkly Pinkie Pie

Via: Teresat on the Arena - from Taobao.

Luna, Cadance and Celestia set.

Via: MrPony on the Arena. Images from Taobao.

My Little Pony Smackdown

Great article: here, from Collectors Weekly on Bronies vs. Girls. 

Zecora!!

Via: Ponyoftheday and MLPG4Merch on Tumblr. Arena post: here.

Zecora is the SDCC pony! And also from Toys'R'Us:

MY LITTLE PONY ZECORA from Hasbro
MY LITTLE PONY collectors can corral ZECORA from the EVERFREE FOREST! This glow-in-the-dark version of the fan-favorite rhyming zebra can’t wait to share her magic and sage advice with all of her new friends. ZECORA is available as a sneak peek at Comic-Con International in San Diego for $10. For those not able to visit the show, ZECORA will trot into Toys“R”Us stores nationwide this fall.

And on a slightly unrelated note: I really want this Fin and Fiona set too!

Friendship Express Train Set

Via: Axalth on the Arena. At Big W in Australia. Possible International exclusive or will it come to the US?

Cherry Berry + Pinkie Pie

Via: Teresat on the Arena.

Another Taobao hybrid.

Toys'R'us Exclusive up for Pre-order

Via: Hannaliten on the Arena. Preorder at Toys'R'us.

eta: (08/03/12) I guess the yellow pony is named Lemony Gem not Lemon Hearts. What a bizarre name.

Another Fluttershy Prototype

Via: BrightIdea on the Arena.

Very interesting tinsel and eye shines. Found on Taobao - where else?

More New Blind Bags

Via: Hathorcat on the Arena. Found on Taobao.

Vinyl Scratch

Via: Starly on the Arena. Found on Taobao.

Sparkly Applejack

Via: BerylBreeze on the Arena.

Here's Applejack!

Translucent Sparkly Rarity

Via: BrightIdea on the Arena.

Matches this Fluttershy. I love sparkly translucent ponies. I will be getting doubles of these girls.

New blind Bags, again.

Via: Hathorcat on the Arena.

So is this wave 6, random selection or another special release set? Found on Taobao.

MLP Liscensing Expo 2012

Via: Equestria Daily. Also at MLP G4 Merchandise. 

Looks like DJ Pon3 is now Vinyl Scratch.

It's nice to see Hasbro finally putting forth some decent marketing strategies and actually paying attention to their market audience - even if it wasn't their original target audience.